| | |  | Career Books | Home » » The Ultimate Guide to Sports Marketing | | | | | | | Description: | | Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals | | | Product Details: | | | Author:
| Stedman Graham | | Hardcover:
| 315 pages | | Publisher:
| McGraw-Hill | | Publication Date:
| March 21, 2001 | | Language:
| English | | ISBN:
| 0071361243 | | Product Length:
| 9.28 inches | | Product Width:
| 6.31 inches | | Product Height:
| 1.23 inches | | Product Weight:
| 1.5 pounds | | Package Length:
| 9.1 inches | | Package Width:
| 5.7 inches | | Package Height:
| 1.3 inches | | Package Weight:
| 1.5 pounds | | Average Customer Rating:
|  based on 3 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 3 customer reviews )
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Most Helpful Customer Reviews
6 of 8 found the following review helpful:
 Worth every dimeMar 30, 2002
By Fishing Promotions
This book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two.
 Learnt a lot from this book!Dec 16, 2011
By Gale
I am currently working in a professional football club, and as I just started off, I wanted to read more about marketing the sport as possible. So I came across this book while I was browsing around. I have to say the contents are really helpful and insightful. For people who want to go into this line, get this book. It teaches you a lot! =D
0 of 1 found the following review helpful:
Finally, a sports sponsorship book that is REAL and helpfulThOct 22, 2010
By SweetCaliLivin
"Live forward"
Thank you. After MANY books and sites later, this is the ONE that offers truth in advertising itself for marketing sports. thank you thank you thank you. A++++++++
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