| | |  | Career Books | Home » » The Leader's Edge: Using Personal Branding to Drive Performance and Profit | | | | | | | Description: | | “The Leader’s Edge is must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader’s Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P’s framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it. “Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one’s own destiny.”
—David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America “Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader’s Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence.”
—Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation “Every leader at every level needs to read this book.”
—Deborah Merrill-Sands, Dean, Simmons School of Management “Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson’s advice will bring quick, high impact results to your work.”
—James G. Connolly, Vice Chairman, Commercial Markets, Citizens Financial Group “With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenom of ‘personal branding’”.
—Donna D’Cruz, Founder and CEO of Rasa Music | | | Product Details: | | | Author:
| Susan Hodgkinson | | Paperback:
| 146 pages | | Publisher:
| iUniverse, Inc. | | Publication Date:
| September 09, 2005 | | Language:
| English | | ISBN:
| 0595359892 | | Product Length:
| 9.02 inches | | Product Width:
| 6.02 inches | | Product Height:
| 0.39 inches | | Product Weight:
| 0.52 pounds | | Package Length:
| 9.0 inches | | Package Width:
| 6.0 inches | | Package Height:
| 0.5 inches | | Package Weight:
| 0.5 pounds | | Average Customer Rating:
|  based on 6 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 6 customer reviews )
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Most Helpful Customer Reviews
2 of 2 found the following review helpful:
 Clear Steps to Improve Your CareerMay 01, 2006
By Joe
This book is very well written. Susan clearly describes steps to take to assess and improve your job skills, then goes on to explain how to market yourself within an existing organization. After reading the book I understand how some people work hard all their careers, but never move to influential positions in a corporation. You won't do that if you read the book!
I am currently loaning the book to young co-workers as a "must read."
1 of 1 found the following review helpful:
A MUST read for EVERYONE, not just leadersApr 18, 2007
By Carol I.
Although it's called The LEADER'S Edge, a more appropriate title might be The PERSON'S Edge, as I think it's a must read for EVERYONE over the age of 18. It's a wonderfully easy-to-understand and deeply thought-provoking book about how we show up to the world (which is often quite different than how we think the world sees us) and how, through heightened self-awareness and feedback, we can enhance our personal brand in everyday situations - professional and personal. I've recommended this book to everyone from the leader of a 600+ person practice to administrative personnel, and the reactions have been equally positive and powerful. I can't wait for my children to be old enough to read it themselves. I truly believe the world would operate more effectively if we all invested the time to read this book.
3 of 4 found the following review helpful:
smart bookNov 18, 2005
By frank royale
This is a smart leader's tool--models, frameworks, examples, case studies. The author has clear real life experience which makes it different than theoretical approaches by those with no practical background.
2 of 3 found the following review helpful:
The Leader's EdgeSep 27, 2005
By Taryn Layne
Excellent for leaders at all levels! This is an engrossing,informative & extremely helpful book replete with practical advice, guidance & wisdom. I highly recommend it to anyone in a leadership/management position.
 It's a good buyAug 15, 2008
By M. Corporon
I had to purchase this book for a leadership class I am taking.
It was difficult to start but ended well. I learned new things and think about it often. My next step is to create my own brand and this book will help do that. Enjoy!
See all 6 customer reviews on Amazon.com
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