| | |  | Career Books | Home » » Taking the Leap: Building a Career as a Visual Artist (The Insider's Guide to Exhibiting and Selling Your Art) | | | | | | | Description: | | Cay Lang's Taking the Leap has helped thousands of artists jumpstart their careers and make real the dream of exhibiting and selling their work. An internationally exhibited photographer and teacher, Lang offers the wisdom of experience, combined with enthusiasm and gentle humor, to guide artists through the ins and outs of the art business. Practical and inspiring, this revised and updated edition offers two new chapterson using the Internet and the media to best effectplus provides step-by-step advice on preparing presentation materials; finding and dealing with galleries (as well as bypassing the traditional gallery system); handling rights, royalties, and taxes; an extensive resource list; and other invaluable information for both beginning artists and those ready to take the next step in their careers. | | | Product Details: | | | Author:
| Cay Lang | | Paperback:
| 256 pages | | Publisher:
| Chronicle Books | | Publication Date:
| April 13, 2006 | | Language:
| English | | ISBN:
| 0811850935 | | Product Length:
| 9.26 inches | | Product Width:
| 7.42 inches | | Product Height:
| 0.81 inches | | Product Weight:
| 1.04 pounds | | Package Length:
| 9.4 inches | | Package Width:
| 7.6 inches | | Package Height:
| 0.9 inches | | Package Weight:
| 1.25 pounds | | Average Customer Rating:
|  based on 31 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 31 customer reviews )
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Most Helpful Customer Reviews
43 of 43 found the following review helpful:
 It changed my life!Apr 26, 2000
Last year I went out and bought every book I could find on marketing my art. Some of them were pretty good but this book just shone! It was so clear and funny that I decided to try to do exactly what the author said. I've had two shows of my work already and four more lined up for next year. And it was fun!
26 of 26 found the following review helpful:
Excellent Book for the Fine ArtistJul 11, 2006
By Bert Krages
This is an easy-to-follow guide on how to establish a serious career as a fine artist. The first edition released in 1998 was excellent and the second edition has been appropriately updated to reflect how the Internet has influenced the business of promoting an artist's work. A significant strength of this book is its description of the business practices followed in the fine art field. Understanding how galleries operate and select art is a critical aspect of establishing a career. It is also important to know the best way to establish an artist's credibility with respect to the marketing aspects. The author's tone is very respectful of artists and the creative process and her approach is to inform artists on how to best establish a presence for their work in contexts that enable an artist to maintain a living as a professional artist. Readers should be advised that the focus of the book is fine art. It does not discuss licensing practices for commercial art or how to set up and run a booth at crafts fairs. However, if you are interested in a career as a fine artist, this is a genuinely excellent book.
24 of 24 found the following review helpful:
this book is a gem!Jun 17, 2002
Cay Lang uses practical terms and FACTS to teach people how to make their way as visual artists... The book has lists of things to do, the ways to do them and the encouragement to help you follow through. I find myself quoting this book all the time.
It was an easy read, not too technichal, inspirational and a great gift for people who are just a little bit nervous about taking the leap....
i have lent it to people who have promptly returned it to me so they could buy their own copy....
19 of 19 found the following review helpful:
Good sense, good businessMay 31, 2004
By H. J. Lowe
Thanks to Cay Lang, I am now selling my artwork in the triple digits. As she states in the beginning of her book,
artists would rather be making art than doing business.
This book helps you do both without sapping your creative juices. A new perspective, a simple remedy.
23 of 24 found the following review helpful:
Inspiration!Dec 24, 2001
By Gina D.
After being in a creative slump for about a year this is the book that inspired me to pick up my brushes again! I had these horrible thoughts of how difficult it would be to even attempt to make it as an artist but "Taking the Leap" eased my mind. It takes you step by step through everything you need to know and what you need to have ready to start your career. I learned how to properly photograph my art (I can't afford a photographer!) and how to set up my portfolio. There are also inspiring quotes from artists or pertaining to art to help get you through. I credit this book for getting me back out there!
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