| | |  | Job Search Books | Home » » Success as a Real Estate Agent For Dummies | | | | | | | Description: | | Success as a Real Estate Agent For Dummies shows you how to make your fortune in the real estate business. Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you.This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you’ll gain through making sales and generating profit. Soon you’ll have all the tools you need to: - Prospect your way to listings and sales
- Build a referral-based clientele
- Work with expired and FSBO listings
- Plan and host a successful open house
- Present and close listing contracts
- Market yourself and your properties online and in print
- Negotiate contracts and avoid derailment
- Stake your competitive position
- Achieve excellent relationships with clients
- Spend less time to earn more money
This guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you’ll discover how to acquire key skills and get on track for a successful career! | | | Product Details: | | | Author:
| Dirk Zeller | | Paperback:
| 384 pages | | Publisher:
| For Dummies | | Publication Date:
| July 12, 2006 | | Language:
| English | | ISBN:
| 0471799556 | | Product Length:
| 9.08 inches | | Product Width:
| 7.8 inches | | Product Height:
| 0.87 inches | | Product Weight:
| 1.24 pounds | | Package Length:
| 9.21 inches | | Package Width:
| 7.4 inches | | Package Height:
| 0.94 inches | | Package Weight:
| 1.28 pounds | | Average Customer Rating:
|  based on 43 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 43 customer reviews )
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Most Helpful Customer Reviews
31 of 33 found the following review helpful:
Excellent for new and seasoned agentsJul 13, 2006
By Peter Bartholomew
The title says it all,"...For Dummies." Dirk Zeller puts it into perspective. When we receive our license, walk into the office of our choice, pay to create an image, what next?
Many agents and REALTORs have made the same mistakes as our collegues. This book teaches not to make those mistakes, and is a comprehensive guide as to what to do.
If one wants to make a career with real estate, I strongly recommend this book.
Also suggest "The Little Red Book of Selling"
43 of 50 found the following review helpful:
WOW! this book is the bestJul 13, 2006
By David
From the opening cheat sheet to the last top ten list in this book on ten best web sites for real estate agents. This booked is packed with quality information and value. From the first chaper on Discovering the Skills of a Successful Agent to the last chaper Maximizing Your Time you will not be able to put this book down like I couldn't.
It was obvious through every page of this book that the author not only was an expert in selling real estate successfully himself as confirmed by his bio of selling 150 homes annually while only working on Monday - Thursday to do it. I was also clear that he has coached and trained a large number of agents to become Successful agents.
I loved the chapter on researching and understanding the marketplace. He teaches a couple of techniques to really track and understand the marketplace and how to use them to attract and secure new buyers and sellers. Before this book I had no idea of the power a few of these tracking and simple research techniques he demonstrates and neither did my broker when I asked him.
In the chapter on prospecing it lays out the how's, where's and why's of prospecting for new business and lead generation. He also shares how to list For Sale by Owner and expired listings complete with tracking systems, scripts, things to send them via marketing.
Chapter 6 Mining Your Databse for Referrals is priceless. I learned so much about how to ask for referrals. The scripts to use in the asking for business. He also shares how to take a referral to what he calls a higher level getting the person giving the referral to help you "improve" the referral by asking them questions about the person they are referring, approval of using there name, and even calling the referral on your behalf. This chapter alone was worth the money for the book.
The author, Mr Zeller takes you through open houses from selecting the right home criteria, to marketing, to set up the day of the open house to conducting and securing the names of the vistiors. The chapter on doing a quality listing presenation is outstanding. I learned the questions to ask before hand. He gives you a structure or agenda he calls it for the presentation. Along with how to separate youself from the other agents through your services. In addition I learned home pricing strategy to insure that my listing will sell. How to talk with the seller since most want more for the home than it is worth.
The book goes through staging the listing with checklists, marketing myself online and my properties, negotiating contracts and closing them, postioning yourself in the marketplace and against other agents, keeping clients for life with check lists on how to service your clients.
The chapter on maximizing your time was awesome! I know the value of my time and how best to get paid well for the time I invest in my business.
This book is really the turning point for my real estate career. I only wish that it had been available earlier in my career. It is a must read for any agent not just a new agent. It is the best money that I have spent in my career thus far!!
19 of 21 found the following review helpful:
Great Starter Book PLUS Reference for BrokersFeb 14, 2007
By C. Ward
As a broker/owner, I bought this book for my new agents. We love it! It's a fast-read with easy-to-implement ideas. I keep it as a reference in my office! Dirk Zeller is an excellent author/coach and the 'Dummies' format puts his ideas into yet another presentation form.
11 of 11 found the following review helpful:
Success as a Real Estate Agent For DummiesAug 05, 2007
By Graham Millward
This is a very comprehensive book for beginners and experienced realtors. It seems to be losely based on the teachings of Mike Ferry by an experienced agent who actually did what he writes. I highly recommend it with one reservation: much of it is very similar to the book The Champion Real Estate Agent written by the same author. If you buy one of the books you don't really need to buy both.
9 of 9 found the following review helpful:
 Real Estate is for SalespeopleMay 16, 2007
By Voltaire
I found lots of practical, applicable knowledge to help me. The material is much more helpful than the bombastic ravings of The Millionaire Real Estate Agent, i.e. "It's not about the money . . ." . HOGWASH! The author of that perennial favorite, Gary Keller, may choose to pawn off that balderdash as his unique "vision," but every time he talks of success, there's a dollar figure. Zeller, however, emphasizes the importance of prospecting to your financial success as an agent and hints to his previous background in sales, which further demonstrates the importance of consistency and confidence.
The only trouble I had with Zeller's formula is the lack of a coherent system. Zeller speaks rather blithely about presenting your past successes in real estate as integral to a great sales pitch, and deals at considerable length with your presentation of statistics. This viewpoint seems like a negation of the book's concept. After all, the book's title suggests a target audience of people who have either no experience or less-than-impressive prior success.
Zeller does present some very useful advice for beginners on picking an agency, which I wish I had utilized at the onset of my R/E career. Disappointingly, he really does not adequately address an audience with legitimate motivation to turn around a lackluster early career (e.g., me). He also looks a bit down his nose at "propeller heads" (techies, like me), which probably accounts for his cavalier assumption of the reader's prior success.
Really helpful, but not superb.
See all 43 customer reviews on Amazon.com
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