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Complete MBA For Dummies
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Complete MBA For Dummies

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IB-9780470194294

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Description:

Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:

  • Know and respond to your customers’ needs
  • Handle budgets and forecasts
  • Recruit and retain top people
  • Establish and run employee teams
  • Use Sarbanes-Oxley to your company’s advantage
  • Negotiate with the best of them
  • Build long-term relationships with clients
  • Avoid common managerial mistakes
  • Improve cash flow
  • Market your products and services
  • Make the most of your advertising dollar

Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!

Product Details:
Author: Kathleen Allen PhD
Paperback: 432 pages
Publisher: For Dummies
Publication Date: December 26, 2007
Language: English
ISBN: 0470194294
Product Length: 9.2 inches
Product Width: 7.4 inches
Product Height: 0.93 inches
Product Weight: 1.39 pounds
Package Length: 9.2 inches
Package Width: 7.4 inches
Package Height: 1.0 inches
Package Weight: 1.4 pounds
Average Customer Rating: based on 5 reviews
Customer Reviews:
Average Customer Review: 4.0 ( 5 customer reviews )
Write an online review and share your thoughts with other customers.


Most Helpful Customer Reviews

13 of 13 found the following review helpful:

3Covers a lot of ground, but too basicOct 17, 2010
By Matt
Have contemplated the idea of doing an MBA for a while, so came across this and thought it may give me a good basic idea of what will be covered. While the book covers a lot of ground, I found it way too basic. I mean, if you are at the point where you are considering an MBA, a reasonable base level of management understanding (either from undergrad or practical experience) can be somewhat assumed. This reads more like 'beginning business for dummies' or some such - well below 'mastering' business for the sort of person who may be considering MBA courses. Anyhow, it was well written, covered a lot of areas of business at a surface level, but certainly didn't provide me with a lot of new depth on any business areas.

0 of 1 found the following review helpful:

4Auseful overviewJul 12, 2011
By Doc Town
This book gives a good overview of what you need to know for a business degree or to run a business. It is a nice overview.

2 of 8 found the following review helpful:

4very helpful bookMar 12, 2010
By Janusz Mizerski
written in plain-English, easy to understand, however, sometimes too simplified (especially about economy) and providing very general knowlegde, nevertheless, it's worthy to have

3 of 10 found the following review helpful:

5Great book! Highly recommend it. And I love Kathleen AllenFeb 06, 2009
By E. Torbati
I thought this was a great book and I Love Kathleen Allen. I think it's so easy to follow, I learned so much and it helped clarify some of my decisions. Highly recommend it. You should get it.

0 of 5 found the following review helpful:

5Who'da thunk itSep 14, 2009
By J. Spain "book-e"
Good resource. I use this to help explain some "complex" terminology. Who said "Learning can't be fun?"

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